-
The Problem
The Curry School of Education Foundation helps fuel the Curry School’s ability to train future educators, create innovative learning solutions, conduct critical research, and advance education.
-
The Objective
We were tasked with reinvigorating the Foundation’s giving campaigns, inspiring students and alumni to give back.
-
Our Strategy
We created a robust campaign to harness the excitement surrounding the Curry School’s ranking as the #18 education school in the nation while positioning donors as “the foundation” for everything the school achieved. A microsite, direct mail, and social, including paid social ads, helped spread the message, giving donors an easy way to give gifts, track progress, and surpass campaign goals.
