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The Problem
Every November, North Carolina State University activates a fundraising initiative focused on recent graduates. After feeling that their past campaign was a little flat, NC State was looking to re-energize their efforts and reach an ambitious goal.
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The Objective
We were brought on to create a hard-to-miss campaign that would tap into the enthusiasm and competitive nature of recent grads to inspire action with the mission of doubling donations from the previous year.
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Our Strategy
We responded by rebranding this annual fundraising event and creating the NC State Recent Grad Challenge. Along with a new logo, the campaign featured a microsite and a video that encouraged each graduating class to step up and “Lead the Pack.”
