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The Problem
Gunfighter Gun Oil is a premium gun care product that sought to increase sales and grow brand awareness among the 100 million American gun owners.
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The Objective
We were tapped to design the website and reposition the Gunfighter Gun Oil brand in order to make it stand apart in a saturated market filled with passionate consumers with strong feelings about their gun care products.
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Our Strategy
We created an e-commerce website that offered a streamlined consumer experience while providing educational resources for proper gun maintenance. In the process, we updated and repositioned the brand to help it stand apart as a premium product for gun enthusiasts.
