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The Problem
One of the premier law schools in the US, Duke Law School, needed branding that reflected its rich history, forward-looking vision, and its place among the larger Duke ecosystem.
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The Objective
We were tasked with a redesign of the Duke Law website, and an evaluation of its overall branding and positioning. Our goal was to create a better online experience, and tools and guidelines that would make it easy for their internal teams to create content and adjust the layout as needed.
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Our Strategy
We made several branding recommendations, beginning with the logo – streamlining it, and updating it with an eye towards all possible use-cases. A brand guide helped steer the visual voice beyond the logo and brand identity in future communications. For the website redesign, we created a modular website framework and UX strategy for a website that includes over 7,500 pages of information and integrates multiple live data sources and web applications.
